Our Services
what this is worth
The numbers a winery owner actually care about.
If your winery hosts 30-40 visitors per week, that's roughly 1,500 - 2,000 guests a year. Most leave and never hear from you again. Here's what changes then the system is running.
No-show reduction
~15%
Automated reminders typical bring no-show from around 20% down to 5%. That's real bookings recovered at no extra cost.
repeat buyer generated
120 - 160
If just 8% of annual visitors reorder wine later, a conservative figure, that's 120 to 160 customers buying direct fro you.
Average reorder value
£90
Customers who visit and enjoyed themselves tend to spend well. £90 per order, twice a year is realistic and often conservative.
£20k - £30k
in additional direct revenue per year from guest who already visited. This excludes accommodation upsells, wine club sign-ups and seasonal campaign revenue, all of which compound over time.
Based on 1,500 - 2,00 annual visitors • 8% reorder rate • £90 avg. order • 2 orders per year.
Your numbers may differ, the demo will help estimate your specific situation.
Optional Add-ons
Additional Pipelines and Workflows
Turn high-value enquiries into booked dates with a structured journey: capture the right details up front (guest count, budget, preferred dates, catering), automatically send a brochure or venue pack, schedule viewings, and keep every conversation tracked until the deposit is paid.
Wine Club Membership Subscription and Renewals
Run a “Wine Club” experience without manual chasing. Example: new member welcome sequence, recurring shipment reminders, renewal prompts, birthday perks, and “members-only” event invites, all segmented so your best customers feel genuinely looked after.
Ads and Landing Pages
Launch targeted campaigns for tastings, summer events, or off-season breaks with dedicated pages that convert. Example: a “Weekend Vineyard Escape” landing page with availability, a booking form, deposit payment, and an automated reminder sequence to reduce drop-offs
Data Migration & Cleanup
Start clean without losing history. Example: import past customers, tag them by visit type (tasting vs accommodation), remove duplicates, and set up segments for “locals,” “repeat buyers,” and “VIP” so your first campaigns are immediately effective.
AI Website Chat (24/7 Enquiry Capture & Booking Help)
Add a smart chat widget that answers common questions and captures leads when your team is offline. Example: the AI can handle “Are dogs allowed?”, “Do you have vegetarian options?”, “What tasting times are available?” then collect name/email, suggest a booking link, and create a CRM record automatically.
AI Phone Receptionist (Calls Answered, Bookings Logged, No Missed Enquiries)
A virtual receptionist can answer calls out of hours (or during busy service), respond to FAQs, capture booking details, and route urgent calls to the right person. Example: it can take “Book a tasting for 6 on Saturday,” confirm availability rules, collect contact details, and log the enquiry/appointment in the CRM, so you never lose a warm lead to voicemail again.
Add-on
Additional Pipelines & Workflows
Turn high-value enquiries into a repeatable process your team can’t drop.
What you get
A dedicated pipeline inside your CRM (e.g., Weddings, Venue Hire, Trade/Wholesale, Group Tastings, Corporate, Tour Operators)
Automated follow-ups (proposal chasing, deposit reminders, “still interested?” nudges)
Tasks and notifications to keep the right staff member owning the next step
Conversion tracking by pipeline (so you can see what’s closing)
Why vineyards add this
Stops leads going cold in email inboxes
Speeds up response times and reduces admin load
Creates a consistent guest experience from enquiry → booking → payment
ROI you can expect
Typically 10–30% higher conversion on that enquiry type
Often pays for itself with one extra group booking or venue hire per quarter
Add-on
Wine Club Membership Subscriptions & Renewals
Build predictable recurring revenue (and keep members coming back).
What you get
Wine club sign-up journey + automated welcome series
Renewal reminders and retention workflows
Failed payment recovery (where applicable) and renewal chasing
Member segmentation (VIP perks, exclusive releases, birthday gifts)
Why vineyards add this
Turns one-off visitors into long-term customers
Reduces churn with consistent member communications
Creates reliable monthly/quarterly revenue streams
ROI you can expect
Often the highest long-term ROI add-on
Typical results: 5–15% uplift in renewals and 10–25% reduction in churn with structured comms
Pays back quickly once you add a handful of members per month
Add-on
Ads + Landing Pages (Lead Gen That Fills Your Calendar)
Campaigns designed to generate bookings—not just likes.
What you get
Conversion-focused landing pages for tastings, events, tours, and accommodation offers
Tracking and tagging so every lead hits your CRM with the right segment
Automated follow-ups for non-bookers (fill quiet dates, last-minute spaces)
Performance reporting (leads → bookings → revenue)
Why vineyards add this
Helps fill shoulder season dates and midweek availability
Captures leads you can nurture (instead of losing them to “maybe later”)
Improves ROI over time through optimisation and retargeting
ROI you can expect
Payback often achieved through one well-filled event or a steady lift in monthly bookings
Expect measurable improvement in enquiry-to-booking conversion when follow-ups are automated
Add-on
Data Migration to GHL
Bring your customer list with you—clean, organised, and ready to market.
What you get
Import of customer data from spreadsheets, email tools, booking exports (where available)
De-duplication and basic list hygiene (reduce bounces, improve deliverability)
Tagging/segmentation setup (locals, past visitors, buyers, VIPs, event attendees)
Optional reactivation campaign setup (“come back this spring”)
Why vineyards add this
You start with momentum, not a blank CRM
You can market to the right people immediately
Better data = better automations and better conversions
ROI you can expect
Strong “speed to value” ROI—often pays back with one reactivation email/SMS campaign
Improves results across every other feature (campaigns, club, events)
Add-on
Website Chat (Lead Capture 24/7)
Convert website visitors into leads—even when you’re closed.
What you get
Website chat widget with lead capture + smart routing
FAQ flows (opening hours, pricing, availability, directions, group sizes)
Instant notifications to staff for hot leads
Booking links and CRM tagging built in
Why vineyards add this
Captures enquiries outside working hours (when many people browse)
Improves response speed and reduces repetitive admin
Increases conversions by removing friction
ROI you can expect
Typical 5–20% uplift in lead capture (varies by traffic and offer)
Often pays back with a few additional tasting bookings per month
Add-on
AI Voice Receptionist (Never Miss a Booking Call)
Answer every call, capture every lead, and follow up automatically.
What you get
AI call handling for missed calls and common questions
Lead qualification (date, group size, preferences) logged to your CRM
Automated SMS follow-up after calls
Optional calendar booking or escalation to a team member
Why vineyards add this
Stops voicemail drop-offs turning into lost revenue
Maintains a premium guest experience on busy days
Reduces staff interruptions while staying responsive
ROI you can expect
High ROI for vineyards with regular phone enquiries
Pays back when it captures even a small number of extra bookings per month that would otherwise be lost
Frequently asked questions
What exactly is the Vineyard Marketing System?
It’s an all-in-one platform that combines guest CRM, bookings (tastings/tours/accommodation/events), shared calendars, automated confirmations & reminders, payments, follow-up marketing, reviews, and reporting—so you can run the entire customer journey in one place.
What do you need from us to get started?
A short list: your services and prices, booking rules/capacity, branding assets, preferred payment setup, and any existing tools you want to integrate (website, WooCommerce/Shopify, accounting). Then we’ll map your ideal guest journey and build it.
Is this a replacement for our website?
It can be, but it doesn’t have to be. You can run it as a standalone booking and marketing hub, or embed booking forms and widgets into your existing website so everything works behind the scenes without changing your current design.
What type of bookings can be made?
Guests choose from a single “Book your visit” area, where Accommodation, Tastings, Tours, and Events are listed together.
• Simple user experience (one place to book everything)
• Still uses separate availability rules behind the scenes
• Great for “build your day” style visits (stay + tasting + lunch)
Best for: vineyards positioning “stay + experience” packages and wanting one unified booking entry point.
Can it integrate with our WooCommerce or Shopify store?
Yes. If you already sell wine online, we can connect your store so customer data and purchase behaviour can trigger automations like welcome sequences, abandoned cart reminders, reorder prompts, VIP campaigns, and event invites.
Can multiple team members manage bookings?
Yes. It includes a shared team calendar, role-based access, and visibility across tastings, accommodation, and events—so staff can see what’s happening without double-booking.
Can we take deposits and payments?
Yes. You can take full payments or deposits, automatically send receipts, and trigger confirmations and reminders only once payment is received (if you choose).
Do you provide AI chat or an AI phone receptionist?
Optional add-ons include AI website chat (24/7 enquiry capture and FAQs) and an AI phone receptionist to answer calls, capture details, and route enquiries—so you don’t lose leads when the team is busy.
Do you offer ongoing support?
Yes. Support is available across tiers, from light assistance through to fully managed optimisation (campaigns, automations, reporting, and ongoing improvements)
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