Vineyard Marketing System
Turn winery visitors into repeat wine buyers
A booking, CRM and follow-up system built specifically for vineyards & wineries. Automate the admin. Fills your calendar, Get visitors ordering wine from home, without adding work for your team.
Fewer no-shows • More repeat orders • Less admin
30-day free trial • More repeat orders • Less admin
The problem
Most wineries lose the guest relationship the moment they leave.
Enquiries come from everywhere, email, instagram, phone calls, website forms, etc. Booking live in one tool. Payments in another. Guest notes somehwre else. So things slip through the cracks.
Guests forget their booking, Staff double-book tastings, Follow-ups happen sometimes and sometimes not after a great visit. The guest who said "we'll definitely order a case", never hears from you again and buys from another retailer instead.
Scattered enquires
Email, DMs, phone, three different forms. Staff peice it together manually and things fall through.
No-Shows with no follow-up
A 20% no-show rate is common. Automated reminders can bring that under 5%. But only if they are actually sent.
Guests disappear post-visit
No purchase history, no record of what they tasted, no way to reach them. So they don't reorder direct.
Admin eating the day
Confirmations, calendar updates, invoice chasing, tasks a system should handle, not your team.
What is does
The moment someone books a tasting session,
the system takes over.
Oe platform for bookings, guest data, payments, automated follow-up and wine sales.
Connected from the first enquiry to the reorder.
The moment someone books
- this happens automatically
Instant booking confirmation send by email and/or SMS
Reminder sequence fires 24h, 3h and same-day
Visit recorded in their guest profile (what they tasted, notes, purchases)
Post-visit message goes out: Thank you + the bottles they tasted + a way to order
Review request sent. .Happy guests go to Google or Facebook, unhappy ones flag privately
Reorder nudges go at 6 and 12 weeks, automatically
Your team didn't touch any of this. They were hosting the next event
what this is worth
The numbers a winery owner actually care about.
If your winery hosts 30-40 visitors per week, that's roughly 1,500 - 2,000 guests a year. Most leave and never hear from you again. Here's what changes then the system is running.
No-show reduction
~15%
Automated reminders typical bring no-show from around 20% down to 5%. That's real bookings recovered at no extra cost.
repeat buyer generated
120 - 160
If just 8% of annual visitors reorder wine later, a conservative figure, that's 120 to 160 customers buying direct fro you.
Average reorder value
£90
Customers who visit and enjoyed themselves tend to spend well. £90 per order, twice a year is realistic and often conservative.
£20k - £30k
in additional direct revenue per year from guest who already visited. This excludes accommodation upsells, wine club sign-ups and seasonal campaign revenue, all of which compound over time.
Based on 1,500 - 2,00 annual visitors • 8% reorder rate • £90 avg. order • 2 orders per year.
Your numbers may differ, the demo will help estimate your specific situation.
whats the handles
Every part of s guests journey is handled
Guest CRM with full history
Every guest gets a profile: tastings attended, wines tasted, purchases made, staff notes. Local, tourist, trade, wine club prospect, tagged automatically. You always know who you're talking to.
Owned data you can actually market to, not locked in a booking platform.
One shared calendar for your whole operation
Tastings, accommodation, tours, private hire, weddings, one diary. Capacity rules, buffer times and booking windows prevent double bookings. Staff see availability instantly from any device.
Fewer scheduling errors, less time managing the diary
Automated confirmation and reminders
Every bookinig confirmed instantly. Reminders at 24h, 3h and same-day. Directions, arrival info, dietary questions send without anyone pressing send.
Typically reduces no-shows from ~20% to under 5%
Post-visit wines sales on autopilot
After every visit: a thank-you message with the bottles they tasted and a way to order. Seasonal releases, bundles and reoder nudges go out 6 and 12 weeks. no staff involvment needed
Typical result: 8-12% visitors place a post-visit order
Payments, deposits and invoicing
Guests pay deposits at booking, settle invoice online, receive automatic receipts. Group bookings can be split. MONth-end reconciliation takes minutes, not hours
Less invoice chasing, faster month-end
Reviews requested automatically
After every tasting or stay the system asks how it went. Happy guests are directed to Google or Facebook. Unhappy ones flag privately so you can resolve it before it becomes a bad review.
More reviews, more organic bookings with no extra effort
Campaigns that fill your calendar
Segmented mail and SMS for new releases, harvest events, seasonal tours and birthdays. Locals get different messages than tourists. Wine club prospects get different than the first-timers.
Fill slow weeks without paying for advertising
Clear reporting on what's working
See which booking sources perform, where enquiries drop off and which campaigns drove real sales. Know what's filling your calendar and where to double down.
Make smarted decisions with less guesswork
see it for yourself
See it working for a winery like yours.
A 30-minute demo • No generic slides • No pressure.
We'll go through your actual situation.
How bookings and follow-ups flow through the system
How repeat wine sales get generated without extra staff time
How wineries like your reduce admin and recover no-shows
A realistic revenue estimate for your visitor numbers
common questions
Honest answers
We're a small winery. we don't have a marketing team.
That's exactly who this is built for. Most wineries using this system have a small team — often just an owner, a tasting room manager, and hospitality staff. The automations run without anyone managing them day-to-day. You set it up once during onboarding, and the follow-ups, reminders, and reorder nudges happen without anyone pressing send. It's the closest thing to a part-time marketing person, without the overhead.
We don't have time to manage another system.
The system is designed to give you time back, not take more of it. Within the first month, most wineries find the hours they were spending on manual confirmations, follow-up emails, and invoice chasing simply disappear. Onboarding support is included in every plan — you don't set it up alone.
We already have a website we're happy with.
You don't need to replace it. The Embedded option lets you keep your existing site exactly as it is. Booking forms, enquiry forms, and payment links are embedded where you need them. Everything behind the scenes, the CRM, the automations, the follow-ups, runs invisibly. Your website stays your website.
We already sell wine online through Shopify or WooCommerce.
Even better. The Pro plan connects your store to the CRM so you can see each customer's full picture: visits, tastings, and online purchases in one place. That lets you trigger proper sequences — welcome flows for first-time buyers, reorder nudges timed to typical consumption, VIP treatment for your best customers. Most wineries with an active store see meaningful repeat purchase increases in the first quarter.
How long does it take to get up and running?
Most wineries are live within two to three weeks. Onboarding is included in both plans. Starter gets your core booking and CRM working quickly. Pro takes a little longer because of the campaign and integration work, but your onboarding support covers all of that.
Flexible Setup
Works with your current setup, whatever it looks like.
Three ways to run the system, depending on where you're starting from.
Option 1
Standalone system
Everything runs in one place, bookings, CRM, payments, automations, campaigns. A dedicated hub for tastings, tours, accommodation, events, and private hire. Simplest to manage, fastest to launch.
Best for: Wineries that want to stop juggling multiple tools and get everything working together quickly.
Option 2
Embedded into your existing website
sign-ups, and gift voucher forms are embedded where you need them. Everything behind the scenes runs through the system.
Best for: Wineries with a website they've invested in and don't want to rebuild.
Option 3
Connected to your online wine store
Keep your WooCommerce or Shopify store exactly as it is. Customer purchases sync into the CRM so follow-up sequences get smarter, based on what people buy, how often, and whether they've visited in person.
Best for: Wineries already selling online who want more repeat purchases from the same customer base.
Pricing Plans
Start simple. Scale when yoau're ready.
Both plans include the full CRM, shared calendar, automated confirmations and reminders, and onboarding support. The difference is how much revenue work the system does for you beyond the basics.
Starter
Get organised. Reduce no-show, Build your database
£125
per month
30-day free trial • Setup fee waived
What's Included
Guest CRM with tagging and enquiry tracking
Shared calendar: tastings, tours, events, accommodation
Booking forms embedded on your site
Automated confirmations and reminder sequences (email + SMS*)
Post-visit thank you message and review request
Monthly performance snapshot
Email support and light updates
Choose Start if your immediate goal is soother operations and fewer missed opportunities.
Pro
Drive repeat wine sales. Fill your events. Grow direct revenue.
£295
per month
30-day free trial • Setup fee waived
What's Included
Advanced guest segmentation: locals, tourists, trade, VIP, wine club prospects
Post-visit wine sales journeys, reorder nudges, seasonal drops and bundles
Automated review management (public reviews and private feedback routing)
Accounting integrations: Xero, Quickbooks
Ecommerce connection: WooCommerce / Shopify
Conversion tracking fro first enquiry to purchase
Quarterly strategy call and optimisation review
Choose Pro when you're ready to turn past visitors into regular buyers and fill events consistently
Book a Free demo
Ready to see what the system would look like for your winery?
Book a 30-minute demo. We'll walk through your operation, show you the parts most relevant to your situation, and give you a clear picture of what to expect in the first 90 days.
No commitment required • 30-day free trial on any plan • Onboarding included
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